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Founded in 1996, iCricketer.com is Convergence Group's key brand in the online arm. Boasting an 8 million strong unique user base, it is South Africa's largest commercial online cricket portal.

iCricketer.com enjoys relationships with key media brands such as 702 Talk Radio, e.tv, Lotus FM, EastCoast Radio, KFM and 94.7 Highveld Stereo.

Wholly owned by the Convergence Group, iCricketer.com has grown organically from a hobbyist site to a formidable force in the South African new media industry. The site provides content unrivalled in its depth and immediacy, written exclusively for iCricketer.com by a number of leading cricket writers and ex-cricketers.

It has developed a sound reputation in the cricketing and media industries, and was selected as the official Standard Bank Cricket Web site for the 2000 Australian tour to South Africa.

The iCricketer Group has three distinct areas of focus; content syndication, continued development of its online interests, and a commitment to explore new technologies as and when they appear.

iCricketer.com was one of the first South African content sites to make use of media delivery channels such as WAP and live media streaming. The company has since embarked on an in-depth exploration of other new media platforms, from the mainstream to the esoteric.

This coincides with a strategic change in company focus. Having established itself as a key player in the B2C delivery of content, iCricketer.com now has its sights set on opportunities for advancement in the B2B space. It heralds a time of increased focus on core business activities, coupled with an aggressive push towards servicing the corporate market.

Existing media partners can look forward to enjoying an enriched relationship with iCricketer.com, while prospective advertisers or sponsors will have opportunities for greater brand exposure than ever before.

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